VIRTUAL - Susan J. Douglas - IN OUR PRIME

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Thursday, June 4, 2020 - 7:00pm
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Susan J. Douglas will be in conversation with Mary Pipher


Prize-winning author Susan J. Douglas calls on women of all ages to join together now to fight against gendered ageism, to secure our country’s financial safety net, and to make a brighter, more welcome future for older women.

Do you see women your age portrayed as puttering gardeners and docile grannies? Do you feel bombarded by anti-aging products that insist you must "defy" getting older? And have you had enough, and are ready to challenge the intertwining of sexism and ageism in our culture? Know that you are not alone.

Susan J. Douglas declares that it is time for the largest female generation over fifty to reinvent what it means to be an older woman and to challenge the outdated stereotypes—think doddering or shrewish—that Hollywood and TV have assigned them. She zones in on how the anti-aging cosmetics industry targets older and younger women alike with their products, and how Big Pharma ads equate getting older with disease and decline. Douglas exposes the ageism that mature women face at work, and why conservatives’ decades-long attacks on Social Security, Medicaid, and Medicare disproportionately affect women.

With a sharp sense of justice and fresh wit, In Our Prime sees a social movement emerging that may help to create a different view of—and life for—older women. It celebrates the women who broke down legal barriers in the past, as well as today’s activists, career women, actors, and others who defy stereotypical images by embracing their age, by remaining strong, and by being socially involved.


Susan J. Douglas is Catherine Neafie Kellogg Professor of Communication and Media at the University of Michigan. The author most recently of In Our Prime as well as the groundbreaking works Where the Girls AreThe Rise of Enlightened Sexism, and The Mommy Myth, she lives in Ann Arbor, Michigan.

Mary Pipher graduated in Cultural Anthropology from the University of California at Berkeley in 1969 and received her Ph.D. from the University of Nebraska in Clinical Psychology in 1977. She was a Rockefeller Scholar in Residence at Bellagio and has received two American Psychological Association Presidential Citations, one of which she returned to protest psychologists’ involvement in enhanced interrogations at Guantánamo and other black sites. Mary was born in the Ozarks and grew up in rural Nebraska. As a girl she liked reading, writing, swimming, being outdoors and talking to her friends and family. She still enjoys these activities. She is also a community organizer and activist for many causes. She lives in Nebraska with her husband Jim. Pipher is the author of 10 books including her number one New York Times bestseller Reviving Ophelia; and her most recent, Women Rowing North: Navigating Life’s Currents and Flourishing As We Age.

In Our Prime: How Older Women Are Reinventing the Road Ahead Cover Image
$25.95
ISBN: 9780393652550
Availability: Not On Our Shelves. Usually arrives in 1-5 Days
Published: W. W. Norton & Company - March 10th, 2020