Greg Upah - SALES TALKS

This book offers practical insights about how most anyone can persuade most anyone else about most anything.

"You'll use your highlighter a lot if you read this wonderfully practical, wise and candid book full of valuable lessons on successful selling." –– Leonard Berry, University Distinguished Professor of Marketing, Texas A&M University

Greg Upah was born and raised in Omaha, Nebraska. He draws from a wealth of sales and presentation experiences from his careers in academia, advertising, financial services and information management. He was an associate research director and member of the new business team at Young & Rubicam Advertising, New York for seven years. During his career as the director of Institutional Marketing for the asset management group at Merrill Lynch, he successfully established relationships with major corporations and high-net-worth individuals around the globe.

Prior to his careers in advertising and investment management, he was a marketing professor at Virginia Tech and an adjunct associate professor at the Stern School of Business at NYU. He graduated from the University of Notre Dame, and has a Ph.D in marketing from the University of Illinois at Urbana-Champaign. He has published articles in a variety of journals including the Journal of Marketing. He is currently a senior sales executive for Access Sciences Corporation of Houston, a professional services firm specializing in information management solutions for organizations. He is married and has two grown children and three dogs. He lives in Montgomery, Texas.