Role of community radio in rural development (Paperback)

Description

INTRODUCTION

"I give, you take"- a tradition of passivity associated with mass media was shaken

off with the rise of community radio (CR) as an alternate conduit which facilitated

social interaction. Evolution of communication, its nature, techniques, and

effectiveness has served the purpose of promoting social cohesion. Though vitality

of news circulation was common in each stage of communication evolution,

communication in other fields, like its relation to the political system and social

structures and their dependence on cultural life was neither thought about nor

discussed (MacBride, International Commission for the Study of Communication

Problems, & UNESCO, 1980). In course of time, the need for public participation in

political, social, and cultural spheres began to be recognized essential for societal

progress and development